In June the spot will be aired on national television.
In April and May took place the shooting for the new Estrella Damm spot in Ibiza, directed by Alejandro Amenábar. According to his promoters “The advertisement of this year is completely different from the previous ones. Ibiza will be identified though the places we’ve chosen. Besides, it has been focused not as a spot but as a short film.”
The spot has been directed by the Oscar-winning Alejandro Amenábar and performed by Dakota Johnsons (protagonist of Fifty Shades Of Grey and daughter of the also actors Melanie Griffith and Don Johnson), Quim Gutiérrez (Goya Award in 2007 for Best New Actor for his role in “Azul oscuro casi negro”) and Natalia Tena (Game Of Thrones, 10.000km)
The shooting has taken place in natural areas such as the Benirràs beach and inherited places as Dalt Vila, as well as the port area with also Dalt Vila as the background. The Utopia126 producer has been managing the shootings in Ibiza (Permit process and casting dissemination)
For many years Estrella Damm has been carrying out their summer campaings in the Mediterranean. Formentera in 2009, Menorca and Mallorca in 2010 and 2012 and finally, this year 2015 they opted for the larger of the Pitiusan islands. Taking in account the cast that the gang brought together, the wait was worthwhile.